3 keys to marketing campaign

I've seen way too many marketing dollars being thrown away by ineffective marketing campaigns. The ultimate goal of a marketing campaign is to generate immediate sales and/or potential leads. If you marketing campaign is not generating leads and sales, you need to reevaluate if you should even be doing it.

The sad thing is that running a successful marketing campaign is a rather simple process if you know the three most important elements of every effective campaign.

Key #1: Must Be Specific. A good campaign is targeted to a very specific potential customer. Your marketing efforts should not be directed to a broad, vague customer. Your response rate is going to be horrible because you're not able to connect deep enough with your prospects. So instead of a trying to target "people that need to refinance", you are going to target "people that need to refinance that are over 55 years of age, who own a second home and are self-employed." Being specific is powerful because you're able to tailor your marketing piece in a way that best connects with a larger percent of your target group.

Key #2: Must Be Measurable. A good campaign keeps track of all the important details, including response rate in the end expenses associated with running the campaign. You can't possibly tell how successful a marketing campaign is without going over the numbers. How much did it cost to run the ad? How much did I pay in postage to send out the 1200 mail pieces? How many people responded? Not only is being measurable going to help you in determining whether or not a campaign is successful, it also guides you in improving your future marketing campaigns. You can make adjustments in your marketing piece and see whether or not it helps or hurts your response rate. You keep what helps your response rate and drop what hurts it.

Key #3: Must Have Strong Call to Action. A good campaign tells the prospect exactly what you want him or her to do next. Not having a strong call to action can destroy what would have been an awesome campaign. You need to be blunt. And don't assume anything. Don't assume the prospect will call your number if they would like a copy of your free report. Tell them directly, "Call me today to get your copy of my free report!" You'd be absolutely amazed at how just adding that one phrase can totally change the response rate of your campaign. Make sure that every one of your marketing campaigns has a strong call to action.

Following these three keys will give you a strong foundation for your future marketing campaigns. Not only that but it also saves you thousands of dollars in marketing expenses because you will discontinue running campaigns that cost you money. To ensure that you have successful and profitable marketing campaigns, just remember to make sure that it is specific, that is measurable, and that it has a strong call to action.

 

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3 elements of a successful advertising campaign

3 Elements Of A Successful Advertising Campaign

Most business owners do not explore new marketing strategies until they experience a sharp decline in their revenue. Avertising campaigns are not evergreen. They evolve and grow, improve and degenerate. Most work at home, or small business owners shell out a substantial amount of money for a good ad campaign and then let it run dry.

The first strategy for success is found in the way you view the advertising campaigns purpose. A good advertising campaign needs to do three ...

web site, marketing, online, advertise

Most business owners do not explore new marketing strategies until they experience a sharp decline in their revenue. Avertising campaigns are not evergreen. They evolve and grow, improve and degenerate. Most work at home, or small business owners shell out a substantial amount of money for a good ad campaign and then let it run dry.

The first strategy for success is found in the way you view the advertising campaigns purpose. A good advertising campaign needs to do three things. First, it needs to collect data on the market. Who is buying. What is hot, and what is not.

Second, it needs to collect vital information about the people who make a purchase from your website. This can be compiled into a profile that helps you determine how to best reach your target market. It is a market research tool that helps determine what types of advertising works, at what times of the year.

Third, it should brand your name and logo. A successful advertising campaign will imprint the company name and logo onto peoples subconscious. This increase their decision to buy response when they visit the website

For example, online shopping increases dramatically just before Christmas, but only if the payment gateway is fast and easy to use. However, if the user must leave the website to use the payment gateway, like paypal.com uses, then the statistics do not change. However, the payment gateway does not effect sales in the summer.

Youll notice that no aspect of an advertising campaign is to sell the product that is your websites job. A successful marketing campaign manager never measures an advertising campaigns success based on sales.

Large corporations will tell you that a successful advertising campaign may run for months before the results appear on the income statement.

The advertising campaign should be reviewed often, and compared to new methods, in the hunt for new hot markets. However, hot markets burn out very quickly. The whirlwind of change that continuously sweeps through the marketplace is a powerful balancer. It gives small businesses an edge over the elephants that move slow and react to change in months, not weeks.

This is true, but there needs to be balance. Always keep 80% of the marketing budget in the tried and true marketing methods even if they do not offer the big rewards. The other 20% of the marketing budget is free for exploration of new advertising mediums. Dont discount anything. Look at the fortunes made when youtube.com and myspace.com skyrocketed to fame. For a few months, advertisers were raking in millions.

It is also important to keep a finger on the pulse of the population. There is a time to brand your company, and a time to break away from the pack and create a new image for yourself like Calvin Cline did with their underwear commercials.

The important thing to remember is to focus. Calvin Cline didnt try to sell underwear to all age groups, they focused on a narrow niche. Work at home and small business owners need to learn this lesson niche marketing is the secret to making millions.

The potential is expansive. Clever competition and new technology should be seen as marketing tools, not threats. Staying on the cutting edge is all about innovation and creativity. Money is no longer the #1 element to success. Many small businesses are becoming international on small budgets.

 

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